Toyota was the most searched car brand for 2021

We find everything on the Internet nowadays. Furniture, clothing, and especially cars. So having the most searched car brand of the year trophy is no small feat. However, Toyota That’s exactly, for the second year in a row. The Japanese manufacturer has always been known for its reliable and simple products, something that consumers around the world seem to absolutely love.

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Most Searched Car Brand of 2021


2021 Toyota Land Cruiser Cropped
via global.toyota

According to UK comparison website, Comparmarket, Toyota was, for the second year in a row, the most searched car brand in the world. The results were compiled according to the website’s annual analysis of Google Trends data that showed the Japanese automaker ranked first in searches in 47 out of 154 countries in 2021.

It’s been four years since Compare The Market published the report, and Toyota took the top spot for three of those, in 2018, 2020 and now in 2021. Over the years, only BMW has managed to snatch the top spot from Toyota in 2019. Since then, the manufacturing giant Toyota has closely held the lead.

While Toyota represented 31% of all searches in 2021, searches overall are down from 35% in 2020 while searches are gaining momentum for other brands. In 2019, when BMW took first place, it became the most searched brand in 118 countries, ensuring impressive progress for the German automaker. Mercedes, which is currently third for 2021, has managed to close the gap with 70%, just six countries off second place. Audi has improved too, they have more than doubled their number of top searches.

Toyota’s total success


Toyota Yaris GR
via Pinterest

Toyota has proven very popular in major countries including Russia, Japan, Mongolia and Australia, as well as areas throughout Southeast Asia and in ten African countries and large parts of South America. BMW has seen most of its searches in Europe, while it comes as no surprise that other brands like Ford and Nissan have proven widely popular in North America.

The Toyota era can easily be explained by Toyota Gazoo Racing’s announcement of a remake of Corolla Levin and Sprinter Trueno parts. But while AE86-loving at first glance D fans are pushing a bit to get some newly produced parts, 2021 has been particularly busy for Toyota.

This year, they launched a range of vehicles including the first full range of electric vehicles, the world’s first Corolla SUV, and a completely redesigned Toyota Land Cruiser. It is also important to note that the GR Yaris has captured the Hot Hatch market and earned its place in the special homologation offering category along with other legends such as the Audi Quattro and Renault 5 GT Turbo. Lest we forget the announcement of the GR Corolla and the much hype still surrounding the new generation Supra too, Toyota has a lot to offer and it’s clear that there are plenty of people looking for it too, and with plans to electrify their entire fleet, there are no indications that its popularity exhausted.



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